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[业界] 动视暴雪的第二季财报好于预期

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 楼主| 发表于 2018-8-3 08:57  ·  北京 | 显示全部楼层 |阅读模式
游戏发行商Activision Blizzard周四公布了2018年第二季度业绩。


公司本季度的净收入达到创纪录的16.4亿美元,高于去年同期的16.3亿美元。分析师预计2018年第二季度每股收益为0.35美元,但也超出预期。达到了每股0.52美元,2017年第二季则是0.32美元,同比增长了近60%。

“这是Activision Blizzard的又一个强劲季度。我们的全球特许经营组合使我们能够创造惊人的上半年收入和每股收益,“Activision Blizzard首席执行官Bobby Kotick表示。 “上周末我们举行了超级联赛总决赛。我们在第一季取得了非常成功,因为我们提高了我们在电子竞技中的领导地位。而且,今天我们以创纪录的价格授权了两个额外的Overwatch League特许经营销售,将亚特兰大,佐治亚和中国广州加入了我们的联盟。我们计划在未来几个月宣布更多特许经营权。“

 
守望联盟总决赛在纽约巴克莱中心举行,现场的门票早已经售罄,数百万全球观众将通过电视网络和流媒体平台。大约70%的观众由18-34岁人口组成。 “使命召唤”世界联盟也有斩获,本月晚些时候,在俄亥俄州哥伦布市举行的锦标赛,观看时间同比增长50%。

总体而言,Activision Blizzard表示第二季度每月活跃用户数为3.52亿,虽然它没有提供具体的数字,“Destiny 2”的月活跃用户比上一季度有所增长。与此同时,“使命召唤:黑色行动4”和“魔兽世界:艾泽拉斯之战”的预订是更是“强势”,而“Hearthstone”即将发售扩展包The Boomsday Project,预定数超过任何先前的扩展包。


PS:机翻加人翻,多处不是很准确,请大家见谅。

原文:

The company’s net revenues for the quarter were a record $1.64 billion, up from $1.63 billion during the same time last year. Analysts expected earnings per share to be $0.35 in Q2 2018, but they beat expectations as well. They were a record $0.52, compared with $0.32 for the second quarter of 2017.

“This was another strong quarter for Activision Blizzard. Our portfolio of global franchises enabled us to deliver record first half revenues and earnings per share,” said Activision Blizzard CEO Bobby Kotick. “This past weekend we held the Overwatch League Grand Finals. We had a very successful first season as we enhanced our leadership position in esports. And, today we announced two additional Overwatch League franchise sales at record prices, adding Atlanta, Georgia and Guangzhou, China to our league. We plan to announce additional franchises over the next few months.”


The Overwatch League Grand Finals took place at Barclays Center in New York in front of a sold-out live audience and millions of global viewers via TV networks and streaming platforms, the company said. About 70% of that audience was comprised of the coveted 18-34 demographic. The Call of Duty World League enjoyed some momentum as well. Year-to-date minutes watched were up 50% year-over-year heading into its championships in Columbus, Ohio later this month.

Overall, Activision Blizzard said it had 352 million monthly active users in the second quarter. Although it didn’t provide specific numbers, it said “Destiny 2’s” monthly active users grew quarter-over-quarter thanks to its second expansion, Warmind. Meanwhile, “Call of Duty: Black Ops 4” and “World of Warcraft: Battle for Azeroth” pre-orders are “strong,” and pre-purchases for “Hearthstone’s” upcoming expansion, The Boomsday Project, are tracking ahead of any prior expansion at the same point in time pre-release.

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发表于 2018-8-3 09:17  ·  山东 | 显示全部楼层
本帖最后由 c030404 于 2018-8-3 09:22 编辑

普及消防知识,从我做起
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发表于 2018-8-3 11:11  ·  江苏 | 显示全部楼层
很久没有玩暴雪的游戏了,星际2的神族篇都没买,可惜!!!

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发表于 2018-8-3 11:11  ·  广东 | 显示全部楼层
c030404 发表于 2018-8-3 09:17
普及消防知识,从我做起

笑哭zsbd

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发表于 2018-8-4 01:59  ·  广东 | 显示全部楼层
暴雪现在就靠动视养着,最近出的游戏不是质量低下就是抄袭,暴白还狂吹

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发表于 2018-8-4 15:56  ·  香港 | 显示全部楼层
等10月的紫龍發售
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