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http://www.gamesindustry.biz/art ... laystation-3-uptake
Slow HDTV sales impacting PlayStation 3 uptake
Slow sales of high-definition television hardware in the US is holding back sales of Sony's PlayStation 3, as consumers feel the effects of the economic slowdown.
That's according to analyst Michael Pachter, who also said that consumers had been opting for cheaper Xbox 360 console deals, rather than the more expensive PlayStation 3 offerings.
"There was likely some substitution of Xbox 360 for PS3 purchases, due to recent price reductions for the Xbox 360 and the bundling of the console with two free games," said the Wedbush Morgan specialist.
"In addition, we believe that PS3 sales are being impacted by lower demand for HD televisions as a result of the recession."
Cumulative US sales of the PlayStation 3 through to November were 6.1 million units, compared to 12.4 million Xbox 360 consoles.
However, Pachter believes that during the first half of 2009, sales for Sony will begin to look up as consumers show interest in exclusive titles and Blu-ray capabilities.
"We believe that several PS3 exclusives, notably LittleBigPlanet, along with focus on the Blu-ray will drive hardware sales over the next six months," he said.
He also added that he expects December sales for the entire hardware market in the US to show further improvement over last year.
"We do not expect the recession to impact videogames in December; rather, we think that as Nintendo increases Wii supply further, Sony markets Blu-ray, and Microsoft rolls out its New Xbox Experience, hardware sales will show year-over-year increases in December."
著名投资公司WEDBUSH MORGAN的专业分析家MICHAEL PACHTER表示11月PS3卖得不好是因为受到了高清电视机卖得不好及360降价送游戏的影响，不过他相信在独占满分大作LBP及蓝光功能的带动下PS3 2009年上半年前途光明。. |
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