[前瞻][新闻]少了“使命召唤”《现代战争2》“照打不误”附新图

战区观察猿

Survey says: Without 'Call of Duty,' Modern Warfare 2 is less recognizable brand

为什么我看到的外站消息标头是这样说的？

战区观察猿

a game tracking service offered by OTX -- and reported by Gamasutra, 50% fewer people knew about the game.

……………………完全和楼主新闻没对应数据

战区观察猿

Activision and Infinity Ward's Modern Warfare 2 not only dropped the the Call of Duty moniker, but a sizable chunk of brand recognition, tracking firm OTX tells Gamasutra.

Consumer awareness levels for the highly-anticipated military mega-sequel dropped 20 percentage points since Activision revealed the official name of the game would ditch the Call of Duty brand, according to Nick Williams, who runs the GamePlan Insights division for OTX.

"Up until the beginning of May, OTX had been tracking the title as Call of Duty: Modern Warfare 2. More specifically, we asked a representative group of gamers in the U.S. whether or not they had heard of Call of Duty: Modern Warfare 2. At that time, approximately 40 percent of all gamers in the U.S. claimed that they had heard of this title."

He continued, "However, once it became clear that Activision was positioning the title as Modern Warfare 2, OTX removed 'Call of Duty' from the consumer survey, and the awareness levels dropped to 20 percent. In other words, the Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic."

Following the industry extravaganza E3 in early June, OTX found that consumers' purchase intent for Modern Warfare 2 ranked high on the research firm's top 50 most anticipated games list, but still behind games including Bungie's Halo 3: ODST, Nintendo's New Super Mario Bros., Sony's God of War 3, Square Enix's Final Fantasy XIII and Ubisoft's Assassin's Creed 2.

But Williams by no means intends to paint a gloomy picture of the commercial prospects for Modern Warfare 2, which Activision plans on backing later this year with massive marketing efforts.

"Despite this dramatic drop in awareness, the purchase intent for Modern Warfare 2 remains very strong," said Williams. Purchase intent still ranks about four times above average. "In our latest charts based on the last four weeks of data, Modern Warfare 2 for the Xbox 360 ranks as the sixth most anticipated title."

He said that even without the "Call of Duty" brand attached to Infinity Ward's upcoming shooter, the Modern Warfare brand has "a passionate following of its own."

Williams added, "The intensity of the purchase intent is particularly impressive, as illustrated by the high levels of Pre-Order Intent, which is the highest of any title currently being tracked. ... Even without the Call of Duty association, it is still perceived as a must have title."

是20%和50%

而且原文的方向已经在翻译和标题里被歪曲了……

langxi

这个不是问题的。。。。。。。。。。。。。。。。。

wyp556

不知道你们注意没有,现代战争2公布的影像里已经没有Call of Duty的标题了.

战区观察猿

下面是引用wyp556于2009-06-25 17:40发表的:
不知道你们注意没有,现代战争2公布的影像里已经没有Call of Duty的标题了.

VIDEO是没COD了，
但是这个月XBOX360杂志上面特稿介绍MW2时候还是挂着COD的…………
话说不应该有区别……

wyp556

下面是引用战区观察猿于2009-06-25 17:41发表的:

VIDEO是没COD了，
但是这个月XBOX360杂志上面特稿介绍MW2时候还是挂着COD的…………
话说不应该有区别……

你信360杂志还是信制作方?那是为了吸引注意.

wyp556

COD WAW也不是COD5,连5这个数字都没有.就张口就来.这年头不仅盗版商喜欢***游戏名字我们也喜欢.

战区观察猿

下面是引用wyp556于2009-06-25 17:44发表的:

你信360杂志还是信制作方?那是为了吸引注意.

360官方杂志上说的如果不值得信也没办法了……
双人coop模式还有几张MW2的新图也是杂志比IGN早的多拿到的……

wyp556

下面是引用战区观察猿于2009-06-25 17:49发表的:

360官方杂志上说的如果不值得信也没办法了……
双人coop模式还有几张MW2的新图也是杂志比IGN早的多拿到的……

游戏的名字制作方说的才是对的.这两个说法我只能相信开发游戏的人.