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发表于 2009-7-13 10:27 · 湖南
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Summary:
As you may have heard, a little title called Dragon Quest IX launched in Japan on July 11. There were lines. With the preliminary data in now, it looks like there is a reason for these lines – Dragon Quest IX has set the all time record for weekly video game sales in Japan even though the title was on sale for only two days. Believe it or not, not only is this the top week ever for a video game in Japan, but it is the strongest week one sales ever seen in a single region for a title released on only platform. The previous record holder was Halo 3 in the Americas, which launched back in September 2007.
Key Trends to Watch:
- How many units of Dragon Quest IX will sell in week two to four? The answer will determine whether the title ends up selling an impressive 4.25m to 5.0m or an even more astonishing 5.0m – 6.0m in Japan alone. Remember – the DS base is 27 million units in Japan.
- The Final Fantasy XIII release date. With both Dragon Quest IX and Final Fantasy XIII slated to release in the same fiscal year, Sqaure-Enix could conceivably never top the domestic software sales figures reached this year. To lower future expectations for the conglomerate, it may make sense to delay Final Fantasy XIII until after March 31, 2010 in Japan so the game can launch worldwide and insure the next year is comparable to the current year.
- Hardware sales. With millions of Japanese people buying a single game this week, interest in video games may be reinvigorated significantly in Japan over the short term.
Understanding the Japanese Preview:
Rather than saying x game for y platform sold between 20,000 and 28,000 units as in the past, the preliminary data will be broken down into charts by platform. Within these charts, there will two additional categories besides the rounded sales figure under ‘sales’. On the left will be ‘low end’ depicting the lowest amount the title likely sold for the week, while to the right will be ‘high end’ depicting the highest amount the title likely sold for the week. As always, this data is preliminary, and therefore, not final, but it is based on a sample. The varying platform market share the sample represents is why consistent sellers like Wii Fit do not always appear in the preliminary data. Sales for this report are for the week ending July 12, 2009.
Software by Platform:
Wii Software – Three Wii games charted in the preliminary data. With far more than usual people buying video games in Japan, sales of Wii Sports Resort increased to almost 170,000 units according to the preliminary data. Wii Fit reappeared in the data set – selling 10,000 units for the week. Taiko Wii also sold another 3,000 units. Expect Wii hardware sales to rise into the 23,000 to 27,000 unit range for the week.
Preliminary Top Twenty Wii Software Sales Low End High End
Wii Sports Resort 169,000 152,000 184,000
Wii Fit 10,000 8,000 12,000
Taiko no Tatsujin Wii 3,000 1,000 5,000
PS3 Software – Three PS3 games charted in the preliminary data. Atelier Rorona was the top seller, with sales of 6,000 units for the week. Blaz Blue and a budget priced golf game sold 3,000 units for the week. Expect PS3 hardware sales to rise into the 10,000 to 14,000 unit range for the week.
Preliminary Top Twenty PS3 Software Sales Low End High End
Atelier Rorona: Arland no Renkinjutsushi (Main Edition) 6,000 4,000 8,000
Blazblue 3,000 1,000 5,000
Hot Shots Golf 5 (Cheap Version) 3,000 1,000 5,000
360/PS2 Software – No games charted for the Xbox 360 or PS2 in Japan. Expect the PS2 to rise into the 4,000 to 6,000 unit range and the Xbox 360 to rise into the 5,500 to 9,500 unit range for the week.
PSP Software – The PSP had five games chart in the preliminary data. Project Diva and My Summer Vacation 4 both had sharper than usual drops, as Dragon Quest IX acted like a vacuum in drawing away attention from smaller titles. Still, Project Diva sold 19,000 units and My Summer Vacation 4 sold another 17,000 units. Monster Hunter Portable 2G (best edition) sold another 13,000 units. Ken to Mahou 2 and Valhalla Knights 2 came in at the mid four digit range for the week. Expect the PSP to remain in the 33,000 to 38,000 unit range for the week
Preliminary Top Twenty PSP Software Sales Low End High End
Boku no Natsuyasumi 4 19,000 17,000 21,000
Hatsune Miku: Project Diva 17,000 15,000 19,000
Monster Hunter Portable 2G 13,000 11,000 15,000
Ken to Mahou to Gakuen Mono 2 6,000 4,000 8,000
Valhalla Knights 2: Battle Stance 4,000 2,000 6,000
DS Software – Nine DS games charted in the preliminary data. Dragon Quest IX topped the chart with the biggest week one opening ever seen in Japan. The game sold an estimated 3,049,000 units, shattering the previous record held by PS1’s Final Fantasy VIII which sold 2,592,000 week one. On a regional basis (i.e. either Americas, Others, or Japan), only three games had ever topped 2.5m units week one. Halo 3, with 2,844,000 units week one was the previous top opening for a game in a single region. Most of those sales were in the United States and Canada – with a population of 330 million or so. Dragon Quest IX topped 3.04m units in a country of 127m. In other words, a game with the same impact in the Americas would have to sell about 7,500,000 copies week one. There is just nothing like Dragon Quest IX in Japan. In distant second place, Tamodatchi Collection rose from last week to 76,000 units on the huge increase in DS hardware sales. Kingdom Hearts 358/2 sold another 10,000 units. Pokemon Platinum, Sloan to Michael and Infinite Route sold between 5,000 and 10,000 units each. Crayon Shin Chan, Taiko Drum Master: Seven Island Advetnure, and Mario and Luigi 3 came in between 2,000 and 5,000 units each. Expect DS hardware sales to rise astronomically due to the July 11 launches of the Dragon Quest IX and a red DSi – to 135,000 to 175,000 units for the week.
Preliminary Top Twenty DS Software Sales Low End High End
Dragon Quest IX: Protectors of the Sky 3,049,000 2,849,000 3,249,000
Tomodatchi Collection 76,000 68,000 84,000
Kingdom Hearts 358/2 10,000 8,000 12,000
Pokemon Platinum 9,000 7,000 11,000
Sloan to Michael: Nazo no Monogatari 9,000 7,000 11,000
Infinite Route 5,000 3,000 7,000
Taiko Drum Master: Seven Island Adventure 4,000 2,000 6,000
Mario & Luigi 3 4,000 2,000 6,000
Crayon Shin Chan 2,000 1,000 4,000 |
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