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发表于 2009-11-5 20:58 · 上海
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Midway Games Inc. on Monday announced an alliance with French gamemaker Ubisoft to market "Wheelman," its new video driving game starring Vin Diesel. Now alliances in the video game industry are not unusual, but this one deserves a deeper look because on Feb. 12, Midway filed for bankruptcy. As reported in The Deal Pipeline (subscription only), debt-laden Midway's restructuring was complicated when Sumner Redstone sold his stake in the company.
The Ubisoft deal was probably in the works prior to Midway's Chapter 11 filing -- which only includes the company's U.S. operations -- and it's a fairly straightforward deal in which Ubisoft will handle global sales, marketing and distribution everywhere but in Europe. But, you have to wonder how Midway's precarious financial health factored into the deal.
Did Midway, which usually publishes its own games, determine it needed a partner to adequately market the highly anticipated "Wheelman"? Was Ubisoft able to dictate more favorable terms? Are there conditions in the deal that protect Ubisoft in the event that Midway's restructuring fails?
It's not clear from the press release announcing the alliance. But you have to think that the relatively healthy Ubisoft, which on Jan. 22 reported a third-quarter revenue increase of 13% over third quarter 2008, was in a strong negotiating position. - Suzanne Stevens |
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