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发表于 2010-11-10 14:14 · 香港
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http://big5.ifeng.com/gate/big5/ ... /02/2973850_0.shtml
Kinect預訂價升至250美元 主機同捆版熱賣
距離微軟Kinect的正式發售還有短短幾天的時間，目前這款體感設備已經出現全面缺貨的情況，在許多實體店面以及BestBuy.com Kinect的貨源已經告急，據市場分析人士指出其實早在8月微軟就開始著手Kinect的大規模生產，而到了9月Kinect的存貨已經有200萬套，不過微軟預測在整個年末假期Kinect將有400萬套的銷量，這表明Kinect將依舊存在嚴重的缺貨問題。
目前在Amazon上Kinect也同樣存在嚴重缺貨，這導致許多想在第一時間體驗Kinect的玩家只能花高價求購，目前官方定價為150美元的Kinect的價格已經被炒到250美元到280美元。
儘管Kinect相當火熱，並出現嚴重的短缺，但是這只是局限于獨立的Kinect設備，同捆4GB XBOX360 Slim主機的同捆版則沒有那麼火熱，目前還有充裕的貨源。在Kinect價格虛高的情況下，許多玩家轉而選擇購買主機同捆版，而這對於XBOX主機的銷量同樣帶來很明顯的提升。
新力的體感設備“Move”提前Kinect的幾個月發售，它的市場表現也是相當不錯，而且售價99美元在售價上也比Kinect更有優勢，不過據市場調查的數據顯示，新力“Move”對於PS3主機的銷量帶動並不明顯。但是Kinect的同捆版的表現卻是明顯的好于PS3體感同捆套裝，原因是這其中有不少XBOX360老玩家想要更換全新XBOX360 Slim主機或是更換更大的硬盤，這些原因也都促進了Kinect同捆版的銷量，而且同捆版的價格明顯比單個Kinect更具有優勢。
目前可以肯定的是伴隨Kinect的發售，這個年末假期對於微軟來說將是XBOX360發售以來最好的一個假期，微軟也相信自己的表現能夠超越PS3與Wii這兩個老對手。
補原文
Kinect Preorders On Amazon Jump To $250
How much would you pay to get your hands on Microsoft’s Kinect motion sensor on the day it becomes available?
It turns out that Kinect may be selling well as the regular stock of the standalone Kinect appears to be sold out at BestBuy.com and Amazon. According to analysts, Microsoft began mass-producing Kinect back in August and ramped the volume to 2 million units in September, which is in line with previous reports that Microsoft expects to sell about 4 million units this Christmas season.
The numbers suggest that there should be enough supply to sell a Kinect device to everyone who wants (and can afford) one. So it is somewhat surprising that Amazon itself does not list the Kinect as available anymore. Instead, the interested buyer is forwarded to a list of sellers who are, at the time of this writing, offering the standalone Kinect device, which has a suggested retail price of $150, for prices between $250 and $280.
I don’t quite expect an Ebay frenzy after Kinect is released given the potential supply and we may not see Kinect selling for thousands of dollars (anyone remember the $15,000 PS3?) in online auctions, but a price of $280 is certainly a sign of confidence, even if one has to wonder whether a $300 4GB Xbox 360/Kinect bundle isn’t the better choice: Keep the Kinect for yourself and give the Xbox 360 away as a Christmas present.
In fact, it is reasonable to assume that there will be far fewer Kinect standalone units available than bundles as the high price of Kinect will, conceivably, drive buyers toward a bundle purchase. At $150, Kinect is perceived to be substantially more expensive than, for example, Sony’s $99 Move controller bundle. While Microsoft may be criticized for the high price, it could be a well-calculated gamble that may turn into an example of business brilliance: Many buyers could, in fact, perceive the 4 GB bundle for “just” $300 as the better deal – or upgrade from an old Xbox 360 to a new 250 GB version for $400 and get the 250 GB console for only $250.
While we do not know Microsoft’s exact production numbers of each SKU, we are taking an educated guess that Microsoft is making a business decision here and will be shipping more Xbox 360/Kinect bundles than standalone units. Your best chance to get a Kinect sensor at launch may be the purchase of a 4 GB or 250 GB bundle. If you haven’t preordered a Kinect sensor, but want the device on the first day of availability, you may want to budget at least $300 for a bundle (or shell out $250 or the standalone device.)
Amazon’s best seller list indicates that interest in the Kinect sensor alone has faded, which is conclusive because of the lack of availability, as the device is listed at rank #138 in the video games section. The 250 GB Kinect bundle is listed at #10, the 4 GB bundle at #41 and the standalone 250 GB Xbox 360 console at #46.
That trend, by the way, is exactly the opposite of what we are seeing with Sony’s PS3 Move controller – which has launched already and may not be directly comparable as a result: There is more interest in standalone devices than a PS3/Move bundle. The 160 PS3 is the most popular PS3 product at position #22, followed by the PS3 Move controller bundle for $99 at position #26. The PS3 Move 320 GB console bundle is at #40.
Could that be a sign that the success of the Move controller (apparently there have been 2.5 million units sold) did not translate into many more PS3 sales? Possibly. Could the current trend be a sign that Kinect will sell quite a number of Xbox 360 consoles? We think so.
In fact, we believe that this could turn into the best Christmas season for Microsoft yet and it has a good shot at outselling the PS3 and especially the Wii, which has dominated Christmas sales in 2007, 2008 and 2009. |
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