[公告]日本索尼公司就快熬不下去了

超级电池

北京时间9月22日消息，据国外媒体报道，索尼CEO霍华德-斯丁格(Howard Stringer)今天宣布，索尼将在全球裁员1万人，并削减2000亿日元(约合18亿美元)的支出，以尽快帮助持续亏损的电子部门扭转颓势。索尼在全球共有15.14万名员工。

　　索尼在一份声明中称，该公司将在日本裁员4000人，在海外裁员6000人，同时还将在全球关闭11家工厂。索尼同时宣布将出售价值1200亿日元的房地产和其它资产。很多投资者都寄希望于斯丁格的新战略帮助索尼重振雄风，受此影响，索尼的股价本月上涨了7%。今年3月，索尼任命原美国业务主管斯丁格为公司CEO，斯丁格也因此成为索尼历史上第一位外籍CEO。

　　索尼曾经是全球消费电子市场绝对的领导者，但由于市场竞争激烈，近两年来索尼的电子业务持续亏损。在电视市场，索尼的市场份额被三星电子和松下等厂商不断蚕食；而在数字音乐市场，索尼更是被苹果电脑远远甩在了后面。Yasuda资产管理公司基金经理Taiji Yoshida在索尼公布新战略前表示：“任何人都可以制定计划，真正的挑战在于如何实施计划。斯丁格并不是土生土长的索尼人，而且他每年只有一部分时间呆在日本，也许他可以完成很多日本经理人无法完成的工作。”

　　索尼预计2005财年(截至2006年3月)净亏损为100亿日元，2007财年(截至2008年3月)运营利润率达到5%。这已经是索尼今年第二次下调业绩预期，今年7月，索尼预计2005财年净利润为100亿日元，低于今年4月预计的800亿日元。2004财年，索尼的净利润为1638亿日元，销售额为7.16万亿日元，运营利润率为1.6%.

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无语………………………………

koferma

SONY的家底是极其深厚的 现在SONY正是大幅度转变的阶段 裁员 赤字都是可能的

yujing0909

SONY娱乐的盈利还是很不错的～～

dimitly

貌似，以总员工人数来说，好像不是很多，好像有人说过是5%吧

costalam

索尼靠PS來賺錢,可悲..................

火焰神

正常的企业运作。每年全球要有多少人失业下岗。难道说那些国家、企业都要完蛋？

ryome

要SONY完蛋还不至于吧~~~

违规昵称101458

PSP, PS3 Priority in Sony Reorganization
Company to cut jobs, close plants and reprioritize.
by Juan Castro
September 23, 2005 - Sony Chief Executive Howard Stringer unveiled plans to reorganize Sony at a recent conference in Tokyo, Japan. Stringer acknowledged that smaller electronics companies had chipped away at Sony's hold over the television and portable audio markets, while also promising that Sony would once again bring "champion products" to the marketplace.


Best known for its Walkman line of music devices and Trinitron TVs, Sony has lost its place in the market due in part to Apple Computer's iPod players and low-cost Chinese TVs. And since consumer electronics makes up 70% of Sony's annual $67 billion revenue, Stringer has said that the division has now become Sony's number one priority. The restructuring will result in a 6.6% reduction of Sony's global workforce and the closing of 11 of the company's 65 manufacturing plants. Furthermore, Sony plans on nixing 15 of its 130 product categories and 20% of its 3,000 product models.
Some analysts are skeptical the proposed changes will have much effect.

"We all went through this more than a year ago," said Richard Doherty, an analyst with Envisioneering Group. "There isn't a radical difference between what was said today and what was said last year under a different chairman and CEO."

Stringer plans on doing more than closing plants and laying-off employees. He pointed to Apple's joining of the iPod players to the iTunes music store as an example of the kind and level of integration Sony itself needs.

"Apple would not have sold its devices if they didn't have their agreements with music companies," said Stringer, "Sony did not do that, even though we own the music business."

He went on to highlight the PSP as a good example for company cooperation. It's designed to play games, listen to music and watch movies. And its online capabilities will allow Sony to sell music and other products or services directly to the user whether home, or not.

While certain analysts doubted Stringer's plans for company organization, others agreed with Stringer's praise of the PSP and its potential.

"Creating a seamless link between the device and the service is crucial," said Mike McGuire, an analyst with Gartner Inc. "That's what Apple has done, and that's what Sony wants to do with the PSP. Consumers are nothing if not foragers of digital content. With the PSP, you can connect to the Internet, browse and download content other than games."

Analysts also chimed in on the PS3.

"Given the fact that PS3 means much more than just video gaming, it's going to be important to all their media studios," said P.J. McNealy, an analyst at American Technology Research. "This comes at a time when all internal content — whether or not it's music, movies or games — will be important to the PS3."

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楼主这种人都活的下去，索尼就更没问题了