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根据***的一篇报道，微软承认公司将无法实现之前预期的发售后90天内两百七十五万到三百万的销售目标。
分析人士认为，到05年年底，全球XBOX360总出货只有一百三十万台，全世界除了日本市场都处在缺货状态。根据上周CES上的消息，公司现在重新调整目标为：到本财年末，6月底实现四百五十万到五百五十万的出货。
公司批评了包工的制造商，认为他们应该为无法实现目标负责。皮特莫尔抱怨时不时地生产线总会慢下来，要么因为发生一些事情要么有些配件不能及时到达。公司最近宣布将开设新的生产线，来满足需要。供货的问题使得留给微软实现在索尼PS3发售之前建立巨大的360用户群的想法的时间越来越短，之前微软所计划的12-16个月1000万台的销售目标，现在看来，主要的实现的障碍，将是XBOX360的存货量和索尼PS3的发售日期了。
Microsoft Admits 90 Day Target Will Be Missed
According to an article by British business paper the Financial Times, Microsoft has admitted that it will not reach its 90 day target for the Xbox 360 of 2.75 to 3 million consoles shipped.
Analysts suggest that only 1.3 million units have been shipped worldwide by the end of 2005, with shortages expected to continue everywhere but Japan in January and beyond. As suggested at CES last week, the company is now focusing on a target of 4.5 million to 5.5 million consoles by the end of the fiscal year in June.
The company has primarily blamed manufacturing problems for the missed target, having recently announced that a third manufacturing plant will be brought online to meet demand. "Nothing's perfect - you've got a complex piece of hardware that includes 1,700 different parts. Every now and again the line will slow down because something's happened and there'll be a component that didn't make it that morning,” commented corporate vice president Peter Moore.
Although the Japanese launch has certainly been disappointing, the missed target does seem to be one solely of supply at the moment with demand for the new console extremely strong in the West and particularly in the U.S. The real concern for Microsoft will be the shortened amount of time the supply problems give for the Xbox 360 to create a significant lead in user base before the launch of the PlayStation 3.
Peter Moore has previously spoken of plans to sell 10 million consoles within the first twelve to sixteen months of the Xbox 360's launch, a target that is now more dependent on Xbox 360 stock and the launch date of Sony’s console than any other issues. |
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发表于 2006-1-10 06:03 · 英国
