12:21: Moore whips out Xbox 360 HD-DVD peripheral--it looks like a mini Xbox 360 with a black front. The name is "Xbox 360 Player" and it will be available this holiday season.12:22: "Major announcement about one of greatest franchsies of all time." Says its so exciting that he has to take his shirt off. Shows Halo 2 tatto--GRAND THEFT AUTO IV tatoo on other arm. Grand Theft Auto IV October 16 2007 to Xbox 360 ONLY.
Grand Theft Auto IV October 16 2007 to Xbox 360 ONLY.!!!!!!!!!!!!!
1:00: Crowd goes ballistic. Lights come up and the conference is over.
1:01: Crowd gets up to leave, but weird audio recording comes over PA. Female voice asks "Master Chief to pick up white courtesy phone," and urges people not to feed any "grunts they might encounter." Then she says "The Locust horde has a scheduled attack at 3pm in this venue." Some laughter from the obviously stunned crowd.