- 精华
- 0
- 帖子
- 1109
- 威望
- 0 点
- 积分
- 1074 点
- 种子
- 5 点
- 注册时间
- 2013-11-16
- 最后登录
- 2024-7-11
|
本帖最后由 psfour 于 2015-9-5 11:18 编辑
据老牌市场分析机构欧睿信息咨询公司（Euromonitor）的最新报告，索尼的PS4主机截至2015年7月30日一共卖出超过2530万台，占据了超过50%的市场份额。不仅如此，PS4整个2014年的销售额甚至超过了微软与任天堂家用机产品之和，这一成绩显然远好于PS3曾经的市场表现。
欧睿公司在报告中提供的数据（从左至右为索尼、微软和任天堂）
具体来讲，PS4在2014年的销售额约80亿美元，而微软与任天堂的家用主机业务之和仅为72亿美元左右，其中索尼和微软的业绩在2013年发售新主机后有了明显的上涨，索尼方面更是达到了2012年相关产业收入的将近2倍。
而任天堂则受Wii逐步退出市场以及WiiU销售不畅的影响，2014年的主机收入比起2012年反而下降了约25%。其略显高昂的定价、对玩家需求的错误把握等等都是市场表现不佳的原因。从数据上看，WiiU的销量在今年8月1日刚破1000万大关，对于一台发售近3年的任系主力家用机来说，这个成绩实在有些说不过去。
另一方面，随着硬件设备价格的不断降低，索尼通过PS4获得的销售额与利润有望继续扩大，这一点从索尼最新财报中的PS4制造成本数据变化就能很轻易地推测出来。因为其399美元的定价近2年来没有任何变化，而微软Xbox One的价格则从499美元一路跌至349美元。
尽管对于生命周期往往至少有6、7年的主机来说，短短2年很难分出胜负，但至少从目前来看PS4的优势实在有些过于明显，不知道微软和任天堂将来会采用怎样的策略缩短差距或是迎头赶上。
新闻来源（国内的网站应该翻译了国外这篇文章的新闻，不知道国内那些拿稿费的编辑有没有获得原文编辑的翻译许可，希望某些“版权人士”查一下）http://gearnuke.com/playstation- ... -double-since-2012/
Sony’s PlayStation 4 has had an excellent start with more than 25.3 million units sold in as of June 30th 2015. This is estimated to be more than Microsoft’s Xbox One and Nintendo’s Wii U combined sell in totals which gives Sony’s console more than 50% market share this gen. This is something that the PlayStation 3 was not able to achieve.
According to a recent market research by report by Euromonitor, we can now confirm that the PlayStation family of home consoles is generating more revenue than the Xbox One / 360 and Nintendo’s Wii and Wii U combined. A first for Sony since the PS2 era, 2014 saw Sony generate revenues of $8 billion through sales of the PlayStation 4 and 3 whilst Microsoft’s and Nintendo’s home consoles could only generate revenues of $7.2 billion.
The new console launches have allowed both Sony and Microsoft to increase revenue quite drastically compared to the declining revenue trend seen before 2013. In fact the PlayStation 4 has allowed Sony to double the amount of revenue they made in 2012 across all home console sales. Nintendo on the other hand have seen a sharp decline in the revenue they generate from Wii and Wii U sales with total revenue down 25% since 2012.
Nintendo’s sharp decline actually came about before the launch of the Wii U, in 2009 Nintendo was still the leader for revenue generated by console sales but sales of the Wii started to drop off in 2010 causing revenues to decline whilst the successful launch of Xbox Kinect and PlayStation Move allowed Sony and Microsoft to maintain revenues and overtake Nintendo in this space. The launch of the Wii U did nothing to stop the decline that Nintendo were seeing and this can mainly be attributed to the high pricing of the console and the confusing marketing that failed to capture the attention of the mainstream market. To date the Nintendo Wii U has only sold 10 million units worldwide.
Sony have been able to hold their $399 price point for almost two years now whilst Microsoft has had to drop the price from $499 to $349 in the space of a year just to remain competitive. It’s fairly clear that Sony are expecting revenues from home console sales to increase further in 2015, that should line up with increased profits on hardware as Sony stated in a recent financial report that the PlayStation 4 is now cheaper to produce, whereas Microsoft could see a year where revenue remains flat or could even decline. One area where Sony have seen a decline is in portable console sales, the discontinuation of the PSP and lack of worldwide appeal for the Vita have caused revenues from handhelds to drop by almost half since 2009.
Overall the console video game hardware market remains healthy and has beaten the slump that we saw at the end of the last generation.
|
|
川公网安备 51019002005286号
楼主
发表于 2015-8-31 10:11 · 广东
