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转载自：Nintendo中国专题站
7月27日对Sony北美产销经理John Koller的关于PSP的采访
关键段落翻译
Tell me about the latest firmware update coming to the PSP?
What this latest version [2.80 out this Thursday] is going to include is video RSS so you can save video channels to your Memory Stick and also there is going to be an available download of World Tour Soccer. And, of course, we've got the usual security patches included.
What's the scheduled time frame for firmware updates, if there is one?
It's not necessarily set in stone, but it's generally every six to eight weeks.
Talk about the success of the PSP in Sony's eyes. Has it reached Sony's expectations?
It absolutely has and there's certainly room to grow. I think that a lot of the functionalities added over the past year have added to that kind of target consumer who would be interested at launch -- the hardcore gamer. We started out with longer games for that kind of gamer and are just now getting into more pick up and play titles for the casual gamer. I think the success of the downloadable content, Internet access, the addition of TiVo and other things have added quite a bit to what many people considered to just be a gaming machine at launch, but it's really a lot more than that.
Q: 索尼是怎么看待PSP的成功的。其是否达到了索尼的期待呢
A: 确信还有相当的余地来发展。在过去的一年里我认为我们为了CU加了很多功能来取悦他们。我们过去推出了很多历史悠久内涵丰富的游戏来迎合CU，现在我们开始随意作些简单的东西来瞄准画面派LU。我认为下载服务是成功的，很多东西都超越了一开始认为仅仅只是游戏的范畴。
But that wasn't Sony's plan, though, to just be a gaming device.
No, it always was multifunctional. There was the appearance right at launch that it was going to be pigeonholed into just a gaming machine. We didn't necessarily want to go down that route. Gaming will always be at the heart of this. But, this has other benefits then just being a gaming system.
What can we expect with PS3 functionality?
We're going to announce more later, but what we've stated publicly is that it's going to be a remote control for the PS3.
Talk about that.
Well, we showed at E3 in F1 how the PSP was used as a rear view mirror, but there will be a lot more than that and that's kind of a good example of what it could be.
Besides the PS3 association, PS1 games will soon be available to download. What can we expect?
At a point this fall, which hasn't been determined yet, you'll be able to download PS1 games to play on your PSP.
How will the controls work when converting a PS1 game to be played on the PSP?
For the most part, most games will be playable. If there's a dual analog game, then it's going to be a little more diffi*** to have that mapped over correctly. But for the most part, virtually every PS1 game should be playable.
Q: PSP的键怎么对应PS的游戏？（模拟器）
A: 大多数情况下，游戏基本都能玩。如果这是需要双遥杆的游戏，稍微会有些困难去映射按钮。不过大多数情况下...实际上所有的PS游戏都能玩！
Do you have a price set for how much each game will cost to download?
No, we're still working that out. That's a dual U.S./Japan deal that still being discussed.
Are there any plans to bring the white PSP to the U.S.?
Not right now. Europe is bringing it to some territories, but we're not going to launch it here in the U.S. for now.
Let's talk about some of the criticism the PSP has taken, for instance load times. What is your policy on approving games that can have excessive load times and has that been addressed inside Sony?
It's something that we're looking at. This isn't just a PSP issue, it's cross platform within our company and really across the industry. Some games just take longer to load, but it is something we look at in the testing process and continue to look at and it will be improved.
Will Sony continue to support and back a UMD movie format?
We are absolutely still behind UMD. There are still a number of studios that are behind it and sticking with the format. And, to be honest, it's a format that will stay with the PSP throughout the life of the system. I think the growth area is going to be in the downloadable area. The future is bright for the downloadable area, it just depends on the DRM and how it gets worked out and how that's proven to the studios to work. Technology for it exists and we just have to prove to studios that the content they create is protected.
There have been rumors about a possible PSP 2 that will have a hard drive and no UMD use at all. Is there anything you can say about that possibility?
Nothing yet, but there are plans in place of how we're going to grow the console. We've talked about how the PSP at its very base is going to be how you see it today in terms of form factor design and whatnot. As far as what is included in any next-gen PSP we haven't even gotten into yet. We're looking more at enhancing the current version.
It was just announced that GTA: Vice City Stories will be $50. Is there a price you guys like to keep titles at or are you simply taking advantage of the market who will buy the game regardless?
Third-party publishers make their own decisions as far as price. We don't have a say in that. First-party Sony titles generally stay around $39.99. But, generally speaking we like to keep them in a certain range from a Sony perspective. But, other companies are certainly allowed to price where they will. It's the same issue with the UMD and movie studios pricing it at what they want.
Q: 有消息宣称GTA罪恶城故事将卖到50美刀！这是不是索尼的授意或你们认为无论定价多贵都会有死忠买？
A: 第三方决定游戏售价，我们不去插手。索尼的软件都是40美刀的。一般来说我们还是希望他们能够把价格控制在一个索尼期待的范围内，不过人家有定价的权利不是正如UMD和电影发行他们自己定价一个道理。
Talk about the impact on PSP sales that you've seen with the recent retail success of the DS Lite.
There has been no impact on sales. We have had steady sales since before the DS Lite and to today. Looking at it objectively they've had a very successful launch, obviously, and I think they're seeing a lot of Nintendo loyalists jump back in the market and there's a lot of retail initiatives to trade in your old DS for a DS Lite. If you look at the numbers, they did very well in June. But, if you look at our numbers since launch until now, we have outsold the DS by approximately 900,000 units in North America. Statistically speaking they had a holiday head start on the PSP, so in terms who have sold more overall has been a back and forth.
Q: 说一下最近PSP的销售收到DSL的冲击波的损害有多大吧
A: 偶们没有受到任何影响。从DSL发售到现在，我们的销售一直很稳定。他们确实有个成功的开端，很明显，我认为他们预见了无数任青跳回市场并且很多小卖店吹嘘把你的旧DS换成新DSL。如果你看看销售数量，他们在六月份卖的很好，然则，如果你看看我们的销售数量，我们北美到现在为止销售数量可是超过DS活活 90万台哦。并且，以数据说话他们是领先卖NDS一个年末，总体上谁卖的更多更好显而易见。
What is the difference between Nintendo's and Sony's vision of where to take the handheld market?
They live in the gaming part of our competition and they have made a sharp turn to sort of the shorter Brain Age-type of games, which I think has been really successful for their consumer. I think they cater to more of the younger consumer whereas we cater to more of the older one, 18-24 target. We've had the longer, deeper software titles whereas they have gone shorter and more kid friendly. That's their business decision and they've made a successful career out of going that way and I don't expect them to change that. I think for us we can look to expand if we want to go younger and we'll certainly make titles for them as we go along.
Q: 任天堂和索尼瞄准的市场目标有什么不同？
A: 任天堂只知道卖脑白金类的东西来迎合他们的用户。任天堂瞄准的是儿童，而我们瞄准的是18-24的成熟大人。我们有内涵，丰富的软件而任天堂只有浅薄，幼齿的东西。任天堂的风格已经定死不可能转变，而我们如果想要抢夺任天堂的儿童市场，随便就能做出类似的东西，小菜一碟而已。
What has Sony learned from the PSP?
We've learned lot of things. The first thing was how we market the product. You don't want to be all things to everyone because then you're nothing to no one. So, we've really tried to make gaming the heart of what we do and added many multifunctional elements to differentiate ourselves from the DS or the Video iPods. On the product side, it's constant learning. We look at consumer demand then place that in the product. This is not a product that sits on shelves and lives or dies, we can constantly update it. The UMD situation is an area we have been adapting to all along. How we operate in the download area is key. That's ultimately where we want to be as far as overall content like music, movies and games. We want to be in a place where a target consumer can easily access content to put on their Memory Stick. That's not to say we wouldn't want to continually utilize UMD, because we do. There's a tandem marketing push there.
As far as software sales, a recent report came out that showed the DS had more million or more selling titles than the PSP. Is that a concern?
Obviously software is where we make our living, but I don't see it as being a huge issue. I think there's a growing strength in that kind of middle range that we've seen. Nintendo has some loyalists that buy their branded titles, like Mario, no matter what, so that is what you're seeing.
Q: 就软件销售来看，最近的报告显示DS比PSP有更多的百万作和热卖作。你们担心吗？
A: 没错我们靠软件过活，但我不认为这个很关键。正如我们预料的我们在中间层获得了很多的支持，而任天堂仅仅只是让任青们买些他们的品牌如马利奥什么的，有什么希奇，这就是你们看到的。
So, overall, would you say the PSP has been a success?
Yes, we've been thrilled with the success of it. It has actually sold better in its first year then any of our other consoles in PlayStation history. It has brought in more retail dollars and we've been very very happy with that.
Q: 这么来说你认为PSP是大胜利洛。
A: 当然。我们简直被这个胜利所吓倒。PSP可比当年的任何PS系的主机都买得好，它给我们带来了很多很多钱我们非常非常高兴！
TGFC有人作打油诗：
神机卖得就是强，何必嘴炮干得忙
等闲超过九十万，剩下都向火星贩
侠盗飞车把力发，红黄蓝绿全秒杀
枫叶外加墨西哥，索饭笑得乐呵呵
有史以来大成功，棒子更是卖得疯
我说多少就多少，统计机构算个鸟. |
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楼主
发表于 2006-7-27 17:55 · 北京
发表于 2006-7-27 18:07 · 未知
