- 精华
- 0
- 帖子
- 6962
- 威望
- 0 点
- 积分
- 7471 点
- 种子
- 587 点
- 注册时间
- 2005-12-25
- 最后登录
- 2025-2-22
|
在摘译之前，我首先提示一下，2008年金融危机不仅重创了美国的企业主，也打击了许多白领和蓝领阶层。现在统计数字虽有好转，但民间底层对“经济改善”实感不大。在这种情形之下，有相当部分家庭用户选择停在上世代主机或转向移动智能平台，以节省在游戏这种非日常必需品上的开支。另有一部分核心玩家认为“反正***不易，不如砸钱买高级体验”，于是普通PC萎缩而电竞高配PC热销。在主机生态变化之前，玩家群体先发生了分化。
另外还出现看重体验多过看重拥有的消费思潮，分享经济即因此而来。
摘译：
格林柏格指出：一旦消费者购入Xbox one S或Xbox one主机，当他们日后手上有闲钱购入天蝎的时候，他们的游戏和外设全部都可以在天蝎上运行，大大降低了开销，没有人会被抛弃。
薄版机、老版机、天蝎，组成一个完整生态。没有人会被抛下。每一个软件都能通用。由于天蝎的机能较强，所以能运行VR,但现今的VR撑不起一个独立的游戏，所以天蝎独占的其实是VR体验。
记者追问换代问题的时候，记者追问而格林伯格承认的是：天蝎是最后一次大换代产品。微软力图打造一个允许主机渐进迭代升级的资源库和社区，微软在天蝎上下了很大的注。基本上，他们想说，“这不是以前那种彻底换代一切从头再来的主机，您从前购置的软件和周边外设还能发挥作用”。类似于硬件家族的概念。
微软一直关注着业界的反应，令微软欣喜的是，业内和市场上很多人对天蝎有兴趣、有需求。他们相信天蝎会大获成功。如果开发商充分利用天蝎-微软对此深感乐观-市场上对主机前景的看法将大为改变。
微软致力于扩大Xbox的用户基础，让更多的人玩到Xbox游戏。Xbox的营业数据走势见好。
索尼的营业成绩非常好，说明主机市场整体依然健康。软件销售也很好。索尼和微软两家都可以从中同时受益。索尼和微软在不同方向进行创新。微软侧重于打通不同硬件的藩篱，同一批游戏、同一个live、同一批机友。在自宅卧室的主机上能玩、在职场间隙、在大学宿舍、出门度假也可用电脑玩。玩家只要登录我们的网络并购买加入"Xbox Anywhere"计划的游戏就可做到这一点。这就是我们真正关切的。
Microsoft says this might be the last console generation
It also explained its confusing E3 statements on Project Scorpio exclusives.
Aaron Souppouris
Earlier today I sat down with Aaron Greenberg, Microsoft's head of Xbox games marketing, to talk about Xbox One, Project Scorpio and the future of console gaming. Here are Greenberg's thoughts on three key topics.
On Project Scorpio–exclusive titles
At E3, Xbox head Phil Spencer said that all games and accessories will support all versions of the Xbox One, including Project Scorpio. I said at the time that this statement was not true, because only Project Scorpio will support a VR headset (an accessory), and there will definitely be VR-only games that work only with Project Scorpio. Greenberg shed some light on this, saying that the main reasoning behind Spencer's making this point is that everything that works on Xbox One will work on Project Scorpio, rather than the other way around.
He added that while Microsoft is "not going to have console-exclusive games for Project Scorpio," it doesn't "think of [high-fidelity VR] as console gaming, and so with the VR experiences those will be new things that you will get on Project Scorpio."
Here's the full question-and-answer:
Q: Phil Spencer said that all accessories and all games work across all versions of the Xbox One. But he also said Project Scorpio is specifically the only Xbox that's powerful enough to run VR. I don't quite understand how those two statements can coexist.
Greenberg: The idea was, first, how can we innovate with hardware without sacrificing compatibility? Generally when you bring a new iteration of console hardware you lose compatibility with their games and accessories. So we're saying, if you bought games and accessories for your Xbox One, or you buy an Xbox One S, those games and those accessories are going to work on Project Scorpio. When you think about backwards compatibility and our games lineup, we want gamers to know that when they're ready to upgrade to Scorpio, that content will go with them. That's our promise and commitment around compatibility.
The next thing was "Are you going to make games exclusively to Project Scorpio?" And we said we're not going to have console-exclusive games for Project Scorpio. It's one ecosystem -- whether you have an Xbox One S or Project Scorpio, we don't want anyone to be left behind, Now, with the power and capabilities we have, we'll be able to do high-fidelity VR. Now, that space, we don't think of that as console gaming, we think of that as high-fidelity VR, and so with the VR experiences those will be new things that you will get on Project Scorpio.
On the end of console generations
"The future of Xbox looks a lot like PC gaming." That's what Engadget editor Nathan Ingraham wrote after speaking with Phil Spencer earlier this year. Spencer spoke about wanting to see a steady stream of hardware innovation rather than seven-year gaps between consoles, citing the smartphone market as inspiration. Greenberg went one step further. In his opinion, this is the last console generation. "We think the future is without console generations," he said, explaining that Project Scorpio was a "big bet" that gamers will embrace that notion.
Q: The Xbox platform has moved forward to have such regular updates and new features coming all the time. It kind of seems like hardware is going the same way. There was a very short gap between the Xbox One and the Xbox One S, and we're probably talking an even shorter gap before Project Scorpio. Do you see a future of console upgrades continually happening? Is this the last console generation?
Greenberg: I think it is. ... For us, we think the future is without console generations; we think that the ability to build a library, a community, to be able to iterate with the hardware -- we're making a pretty big bet on that with Project Scorpio. We're basically saying, "This isn't a new generation; everything you have continues forward and it works." We think of this as a family of devices.
But we'll see. We're going to learn from this, we're going to see how that goes. So far I'd say, based on the reaction, there appears to be a lot of demand and interest around Project Scorpio, and we think it's going to be a pretty big success. If the games and the content deliver, which I think they will do, I think it will change the way we think about the future of console gaming.
On closing the gap between PlayStation 4 and Xbox One
Sony is "winning" this console generation, at least in sales. Microsoft hasn't released any data in an age, but Sony passed 40 million sold months back, while current estimates put Xbox One at around the 22 million mark. I asked Greenberg how Microsoft fixed that, and if it's actually trying. He said that console sales are "really healthy," and that more people are using Xbox One now than last year. A large focus for the company is in bringing the games to a bigger audience through Xbox Play Anywhere (a feature that lets you buy a game once and play on Xbox and PC), rather than just trying to sell new consoles.
Q: I was in [a company's] briefing last week, and they said by the end of the year you'd sell 29 million Xbox Ones, versus 52 million PlayStation 4s. Obviously those are estimates, but the gap is there. How do you close that gap, and how focused are you on closing it versus just trying to make the 29 million Xbox gamers you do have happy?
Greenberg: We're focused on a few things. I'd say first we're focused on growing the user base of our games, bringing our games to as many gamers as possible; that's why you see a lot of our big franchises on Windows 10. That allows more gamers than ever before to play titles like Gears of War, Forza Horizon, etc. From a console ecosystem standpoint, we're seeing really healthy console sales and really healthy engagement. Year over year, for the month of July, we saw Xbox One usage up 18 percent, so also really healthy.
Sony's had a lot of success as well. I think what you're seeing is that the console market is really healthy, console sales are doing really well in general, software sales are strong. It's been a good industry for both of us, and we're innovating in different ways. We're innovating in a way where we know a lot of gamers are multi-device gamers -- they don't just buy one system -- and so we want to be able to have the same types of experiences on Xbox Live, the same games, the same friends, both in the living room on their console or at work, on vacation or at school on their PC. You should be able to stay connected, and play the same games through things like Play Anywhere. That's really been where we've been focused.
We're live all week from Cologne, Germany, for Gamescom 2016. Click here to catch up on all the news from the show.
By Aaron Souppouris |
|
川公网安备 51019002005286号
楼主
发表于 2016-8-19 18:02 · 浙江
