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http://seekingalpha.com/article/4017932-electronic-arts-ea-q2-2017-results-earnings-call-transcript?part=single
Benjamin Schachter - Macquarie Capital (USA), Inc.
And finally, just a quick clarity point, did I hear you correctly say that digital downloads are growing about five points a year, perhaps more in North America and the UK? If yes, what was the base we're growing off of last year? Thanks.
Blake J. Jorgensen - Electronic Arts, Inc.
And Ben, on your other two questions, on full-game downloads, we finished our fiscal 2016 around 24% of all of our games. And as we've talked about publicly, we lag the industry by one or two points primarily because FIFA is such a large global product. It has huge share in some marketplaces where full-game downloads, due to bandwidth or credit card capabilities, are not – it impacts that business there.
Benjamin Schachter - Macquarie Capital (USA), Inc.
Blake, are those console games, or PC also?
Blake J. Jorgensen - Electronic Arts, Inc.
Excuse me. This is Gen 4-only consoles, sorry. Obviously, PC skews it. 75% to 80% of all PC games are full-game downloads. That pulls the numbers up. We think the industry is going be probably by calendar year end around 30%. And our internal estimates are around 29% for ourselves, once again, slight lag with the industry. But as I said, I think we're seeing positive trends on all of that, so that's good.
EA市场运营官表示 fifa17主机数字版销量占据30%
这也意味着pc卖一份=主机卖1.6份的利润谎言告破
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