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本帖最后由 zhajj 于 2016-11-27 13:15 编辑
“黑色星期五”电商大促拉开了美国年底购物季的大幕,今年美国人黑五网购的总额超过30亿美元,创下史上最高纪录。
那么,如今的美国人最爱买什么呢?
统计数据显示,电子产品依旧是消费者网购的重点对象,在今年的黑色星期五活动中,销量最好的电子产品是苹果iPad、三星4K电视机、苹果MacBook Air、LG电视机以及微软Xbox。
其中,苹果iPad的热销让人多少有点意外,因为此前不断有业内人士表示,在大屏手机普及的当下,平板电脑的市场地位集体陷入尴尬,iPad的销售也出现乏力,但事实证明,苹果对于iPad产品线的更新非常成功,让该系列产品重新回到了消费者的新年礼物清单当中。
说到礼物,今年黑五销售最好的玩具包括乐高Creator Sets、Razor电动滑板车、Nerf玩具枪、大疆精灵无人机和芭比Dreamhouse。

http://www.forbes.com/sites/shel ... riday/#1668056e5705- US Shoppers Spent A Record $1B Via Mobile On Black Friday
- More U.S. shoppers are rushing to their phones and tablets rather than to physical stores on Black Friday than ever before.
- U.S. consumers spent a record $1.2 billion via mobile on Friday, according to a new report from Adobe. This represents a generous 33% increase from last year. Online spending as a whole also blasted through previous records, with shoppers spending $3.34 billion overall, a 21.6% jump over last year.
- “Black Friday may have just dethroned Cyber Monday’s position as the largest online shopping day of the year,” Tamara Gaffney, principal analyst and director at Adobe Digital Insights, said in a press release. “Shoppers are still buying at higher than expected levels in the early morning hours of Small Business Saturday.”
- The best-selling electronics on Black Friday were Apple iPads, Samsung 4K TVs, Apple MacBook Air, LG TVs and the Microsoft Xbox, according to the report. It appears that video games and consoles were hot-ticket items, with the Nintendo NES Classic, the Playstation VR bundle, and the Playstation 4 Call Of Duty: Black Ops bundle being quick to sell out. And the five best-selling toys were Lego Creator Sets, Razor electric scooters, Nerf Guns, DJI Phantom Drones and Barbie Dreamhouse.
- While these spending numbers set a new record, the U.S. still lags behind a number of other countries in online spending. In China, for example, the e-commerce site Alibaba generated over $1 billion in sales in the first five minutes of Singles Day this year. It went on the bring in $17.8 billion in total online sales. That’s almost the entire GDP of Iceland.
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