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Gfk统计机构的娱乐部门宣布,最近的黑色星期五周末跻身于英国最好的游戏硬件销售周前15名记录之内,有大约30万台游戏机售出。
Gfk向GamesIndustry.biz表示,11月24日星期五是电视游戏零售统计有史以来的第十三大纪录,比2016年同期销售收入看涨。相信销量来自大量的降价游戏机和同捆机,特别是Xbox One X,PS4和PS4 Pro。
Gfk董事Dorian Block表示,PS4和Xbox One在主机生命周期的现在这个当口上仍然销售得非常好。 “如果我们排除所有的掌上游戏机并专注于家用游戏机,”Block说。 “实际上,2017年黑色星期五是单位(已售出)排名第二,仅次于2013年黑色星期五,当时PS4上市。”
许多零售商选择不为任天堂Switch提供单机优惠,而是选择与游戏同捆来提升价值。最常见的套装是将《超级马里奥奥德赛》和《马里奥+疯狂兔子 王国之战》与Switch进行同捆销售。
Over 300,000 consoles sold in the UK last week
2017-11-29 10:00:00by Chris Moyse
Well cor blimey, Guv'nor
Chart trackers Gfk Entertainment have announced that the recent Black Friday weekend was in the top 15 of the UK's best hardware sales weeks, with some 300,000 consoles being shifted.
Speaking to GamesIndustry.biz, Gfk stated that Friday November 24 was the 13th biggest day for video game retail since records began, which is up in revenue from Black Friday 2016. It is believed that the sales came from a wealth of cut-price consoles and bundles, notably the Xbox One X, PS4 and PS4 Pro.
Gfk Director Dorian Block stated that the PS4 and Xbox One are still selling incredibly well at this point in their respective lives. "If we remove all handheld consoles and focus on home consoles," said Block. "Then actually Black Friday 2017 is the second best week by units (sold), just behind Black Friday 2013, when the PS4 launched."
A lot of retailers chose not to discount the Nintendo Switch as an individual unit, instead choosing to bundle games with the title to increase value. The most common bundle saw the console packaged with Super Mario Odyssey and Mario + Rabbids: Kingdom Battle. |
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