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任天堂养成了复活的习惯。上世纪80年代初，当游戏机过剩和劣质视频游戏威胁到美国家庭游戏产业时，任天堂娱乐系统（NES）证明了它拯救业界的能力。时隔35年，这次任天堂正在拯救自己。
一些业内观察人士预测，随着任天堂在2012年发布的Wii U（Wii U）收效甚微，尤其是无数的智能手机游戏争夺玩家的注意力，游戏机注定要失败。
但是去年，这家总部位于日本京都的公司以Nintendo Switch作为回应。NINTENDO SWITCH是一种创新的家用机/便携式混合主机，允许用户在大屏幕上（或在路上）游玩家用机品质的游戏。
SWITCH提供了比智能手机更好的移动游戏体验，并且部分归功于诸如《塞尔达传说：荒野之息》和《新马里奥网球》等人气大作，其销售量正如芝麻开花节节高。
任天堂今年早些时候表示，它现在是历史上销售最快的游戏机，在头10个月出货480万台，取代了原来的Wii。
任天堂美国分公司负责人老板雷吉·菲尔斯-艾米表示：“人们已经积极响应了我们关于家用机的理念，你可以在任何时间、任何地点一起游玩。”
尽管智能手机无处不在，任天堂的SWITCH还是取得了成功，这证明了人们对于高品质的便携游戏系统仍然有着浓厚的兴趣。
英文原文:
Nintendo—Gaming’s master of extra lives
Nintendo has a made a habit out of resurrection. When a glut of consoles and bad video games threatened to kill America’s home gaming industry in the early 1980s, it was the Nintendo Entertainment System, or NES, that proved its savior. Skip ahead 35 years, and this time Nintendo is saving itself. Some industry watchers had predicted doom in the wake of Nintendo’s poorly received 2012 release, the Wii U, particularly as countless smartphone games compete for players’ attention. But then the Kyoto, Japan-based company responded last year with its Nintendo Switch, an innovative hybrid console/mobile system that lets owners play games at home on the big screen—or on the go. The Switch offers a far better mobile gaming experience than a smartphone, and thanks in part to well-received titles like The Legend of Zelda: Breath of the Wild and the new Mario Tennis Aces, sales are booming. Nintendo said earlier this year it’s now the fastest-selling console in history, dethroning the company’s original Wii by shipping 4.8 million units in its first 10 months. “People have clearly responded to our idea of a home system you can play together, anytime you like, anywhere you go,” says Nintendo of America boss Reggie Fils-Aimé. By succeeding despite the ubiquity of smartphones, Nintendo’s Switch proves there’s still an appetite for great mobile gaming systems. —Alex Fitzpatrick |
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楼主
发表于 2018-12-24 14:49 · 上海
