[PS3]SCE气愤第三方独占流失 高层炮轰微软"贿赂"厂商

wjhsia

http://www.gamesindustry.biz/content_page.php?aid=26349



索尼高层总是语出惊人，这也怨不得媒体老拿自己当出气筒。
索尼计算机娱乐北美公司的总裁Jack Tretton在接受PSM杂志采访时表明索尼不屑于靠贿赂为PS3赢得独占作品：
“微软过于依赖第三方，而任天堂太执着于本社作品，我们则是不偏不倚，刚刚好。”
“与其它对手相比，我们确保作品独占的手法大不相同”，他接着说道，“我们的独占不是买来的，我们不会向开发商提供财政支持，我们不会向某人行贿以获取独占——抱歉我找不到更好的词来形容。”
“我们主要靠循循善诱来说服第三方：‘你在我们的主机上能开发出更好的作品，如果你专注于我们的平台，你最终将更为成功；我们会与你在技术层面、行销层面共同合作，但仅此而已，这就是你说服自己要选我们的主要原因’”
Tretton称索尼正寻求自PS1/PS2面世以来更广泛的受众群：“我觉得当你跨入600美元门槛，你就得当心会有多个消费群体评判产品的含金量。”
至于众人视为畏途的PS3开发体系，Tretton表示说索尼正致力于手把手地让开发群体掌握第一手资源，索尼破天荒地向第三方厂商公布了一系列本来由本社持有的开发工具。Tretton对PS3的开发前景表示乐观：
“业界有许多高人，他们总会琢磨出来的。”


Says SCEA won't "bribe" developers for exclusivity
SCEA boss Jack Tretton has criticised what he described as the "different approach" of rival platform holders, stating that Sony won't "bribe" developers to make PS3 exclusives.
Speaking in the latest issue of PSM magazine Tretton said, "Microsoft is too dependent upon the third-party community, and Nintendo is too dependent upon first-party. We like to feel that we got a pretty good mix.
"We have a very different approach to exclusives than some of our competitors," he continued.
"We don't buy exclusivity. We don't fund development. We don't, for lack of a better term, bribe somebody to only do a game on our platform."
"We earn it by saying, 'You can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful. We can try to partner up with you from a technology standpoint. We can try to partner up with you from a marketing standpoint. But just economically and technologically, this is the system that makes the most sense for you.'"
Tretton said that Sony is going after a broader demographic sooner than with PS1 or PS2, stating, "I think that when you start to get into that USD 600 price you have to be mindful that there should be multiple consumers to justify the value."
As for the challenges of programming for PS3, Tretton noted that Sony is doing what it can to put the tools in developers' hands - observing that the company has just rolled out a wide range of first-party development tools to the third parties for the first time. Ultimately, though, he has faith in the development community.
"There are a lot of great developers out there, and they always figure it out," Tretton said..

smiledk780

这中文翻译得太美了, 博大精深的语言啊~

21克

跳墙了?
反正PS3也太贵了~!

贪婪水鬼

Words hurt................................

asuka.

下面是引用smiledk780于2007-07-04 10:47发表的:
这中文翻译得太美了, 博大精深的语言啊~

怕被抽别在SCE混了 不管是不是事实也好
另外，你这香蕉真的能准确理解中文吗

wjbobby

自己没钱就说没钱吧，装什么清高

该用户已被禁言

下面是引用wjhsia于2007-07-04 10:45发表的[PS3]SCE气愤第三方独占流失  高层炮轰微软"贿赂"厂商:
至于众人视为畏途的PS3开发体系，Tretton表示说索尼正致力于手把手地让开发群体掌握第一手资源，索尼破天荒地向第三方厂商公布了一系列本来由本社持有的开发工具。
.......

真有这样的行为就行了.

smiledk780

下面是引用asuka.于2007-07-04 10:50发表的:

怕被抽别在SCE混了 不管是不是事实也好
另外，你这香蕉真的能准确理解中文版

这种程度的我还行~

谁说我怕了~人家继续享受中~

黑暗之星

别人MS舍得砸钱，人家钱多，愿意砸
自己舍不得就不要出来说

▲▲■■●●

有钱不是万能
要不是MS怎么不早早超过任天堂……