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http://www.next-gen.biz/index.php?op...=6599&Itemid=2
Quote:
Sony’s chief financial officer has revealed that the company’s recently reported games division losses were less than expected – because of the lack of PlayStation 3 consoles sold at a loss.
With Nintendo’s Wii having outsold Sony’s PlayStation 3 by almost fivefold during the quarter ending in June, Sony’s CFO Nobuyuki Oneda appears to be looking on the bright side of life.
"Sales of the PS3 have risen but we booked losses due to our strategic decision to price it below the (production) cost. Actually, because the number of units sold was not as high as we hoped, the loss was better than our original expectation," he said.
Last Thursday Sony posted an operating loss of $237 million for its games division, a figure mainly attributable to the fact that the company has priced its PlayStation 3 console lower than its production cost. It is widely estimated that the Japanese firm currently incurs a $200 loss on every PS3 unit sold.
With what could be a make or break Christmas for Sony’s PS3 just around the corner, Oneda asserted that “the main battle is still ahead of us," but said he was confident that software developers would continue to support the platform.
索尼的CFO表示,因为Ps3销量低迷,所以SCE的亏损比预计的要小。
游戏部分的亏损主要来因为Ps3的硬件售价低于成本
关于今年圣诞如何才会海啸,CFO表示,主要的战斗还在前面呢. |
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