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根据ChartTrack统计,最近两周360英国销量比降价前增加了214%,360同期销量是PS3的两倍还多。
微软欧洲娱乐部门副总裁Chris Lewis表示,第三方统计数据显示不只是英国,360在欧洲所有国家销量都显著提升。微软今年圣诞节将提供充足的货源。
Chris Lewis认为大规模的市场营销和出色的游戏阵容将让360的热销势头保持下去。
http://www.eurogamer.net/article.php?article_id=249049
Microsoft has said Xbox 360 sales have increased by 214% following the simultaneous price cut of all three models in Europe.
The result has been Xbox 360 outselling rival system PS3 by more than two-to-one during the last two weeks, according to the Chart-Track figures.
"Our commitment to continuously improving and innovating new content, our new high-profile marketing campaign and the fact that we're now the best-value next-gen console on the market with an entry-level ERP of GBP 129.99 combine to make Xbox 360 the right blend of gaming and wider experiences at the right price to offer unparalleled entertainment for everyone. And these figures prove it," said Chris Lewis, Xbox 360 Euro boss.
On 19th September, Microsoft reduced the price of the Xbox 360 Arcade unit to GBP 129.99, the Xbox 360 Premium to GBP 169.99, and the Xbox 360 Elite to GBP 229.99.
Microsoft plans to drive more Xbox 360 sales this Christmas by releasing karaoke game Lips, Live Vision camera title You're in the Movies, and the redesigned family-friendly Xbox Live interface. |
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