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发表于 2010-10-29 18:49 · 浙江
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Japanese publisher Sega-Sammy posted a profit of 24.34b Yen for the six months to September 2010, up from a loss of 6.323b Yen over the same period of 2009. That is a swing from a loss of $77 million to a profit of $297 million - a solid turn around for one year. Revenues increased from 154.395b Yen ($1.88b) to 217.807b ($2.65b) in the six months to September 2010, which helped quite a bit.
Sega remains somewhat worried about the video game market. The recent Project Diva 2nd and Yakuza games for PSP performed well in Japan, but Sega continues to see weak results for its titles outside Japan. Sega only shipped a fraction of what intended to across major platforms through September 2010. Sega had wanted to ship 970,000 PS3 games from Apr-Sept 2010, but they have only shipped 620,000 PS3 games. For Wii Sega wanted to ship 470,000 games in that period, but instead they shipped 340,000. For X360 the intention was 1.05m, and the reality was 580,000. On DS, the projection was 480,000 and the reality 410,000. PSP is the exception here on the six major platforms - the six month projection was 930,000 but Sega shipped 1.13m games. PC shipments were 130,000 instead of the 260,000 projected over the six month period. Catalogue sales (presumed to be downloadable games) also beat projections - coming in at 3.35m instead of 2.14m. Thanks to catalogue sales, Sega was able to ship 6.6m units of games instead of 6.32m as it projected, but newer titles are definitely having issues. Sega now expects fiscal year software shipments to reach 16m units instead of 16.96m.
Sega lists Project Diva 2nd shipments at 340,000, Yakuza PSP shipments at 250,000, and K-On Shipments at 210,000 through September 2010. These games were only for PSP in Japan. That probably shouldn't be too surprising as Sega only shipped 3.2m games to the USA and 2.15m games to Europe during the first six months of the fiscal year - in line with Western software expectations on catalogue strength (although with more lean to the USA than expected). However, Sega shipped 300,000 more games than expected to Japan - 1.24m units rather than 970,000 units on the PSP market. The numbers in fact show that at least 2/3 of all Sega games shipped to Japan were for PSP in the last six months, primarily from the three games above. |
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