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发表于 2011-7-15 18:01 · 荷兰
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微软针对美国6月NPD官方声明: XO销量50万7000, 世界第一主机宣言!
微软:
Microsoft PR
Halfway through 2011, Xbox 360 maintains its lead in the U.S. console market, selling more units in the U.S. than any other console for 12 of the past 13 months. Even while console and software sales across the industry have slowed, as often happens in the summer, Xbox 360 continues growing, staying on track to have the biggest year in Xbox history in the sixth year of its lifecycle.
June 2011 NPD highlights include:
•Holding 48% share of the overall current-generation console market share, Xbox 360 sold 507,000 units in June, selling nearly twice as many units as other current-generation platforms and maintaining the number-one console spot in the U.S. for 2011. Additionally, Xbox 360 was the only console in the U.S. to show year-over-year growth in the month of June. (Source: NPD Group, June 2011)
•Total retail spend on the Xbox 360 platform in June (hardware, software and accessories) reached $350 million, the most for any console in the U.S. (Source: NPD Group, June 2011)
•During the month of June, four of the top ten console game titles were for Xbox 360 including: “L.A. Noire,” “Duke Nukem Forever,” “NBA 2K11” and “Call of Duty: Black Ops.” (Source: NPD Group, June 2011)
With the holiday season and major launches just around the corner, the second half of 2011 promises to make Xbox 360 history. The size of the Kinect games portfolio will triple by the end of the year and Xbox will bring new partnerships like UFC and Disney to the platform as well as blockbuster games, movies, music and TV together in one place. We expect Xbox 360 to maintain its lead and to be number one worldwide by the end of the year, selling more hardware units than PlayStation and Wii.
重点翻译:
1. 2011年已经过去一半, 在美国市场, XBOX360在过去的13个月里有12个月取得销量第一的成绩;
2. 虽然夏天是硬件和软件销量较低的时间, 但是XBOX360却取得了持续增长的成绩, 2011年将成为即将年满6岁的XBOX360最成功的一年;
3. 6月里, XBOX360占据48%的市场份额, 共售出50万7000台, 将近其它竞争对手的2倍, 继续维持2011年美国销量第一的位置. 而且最关键的是, XBOX360是美国市场唯一比去年同期卖得更好的主机;
4. 整个6月, 消费者在XBOX360平台上的开销达到3亿5000万, 是美国市场上成绩最好的主机;
5. 前10名游戏中有4款游戏可以在XO平台上玩到;
6. 随着假期的临近和XO大作的发售, 2011年下半年XO将谱写新的历史;
7. 在年底之前KINECT游戏的数量将有3倍的增长;
8. XBOX将为消费者带来UFC, 迪斯尼体验, 和更加精彩的游戏, 电影, 音乐, 电视体验;
9. 微软希望XBOX360将继续维持美国市场第一的位置, 并且在年底之前成为世界销量第一的主机, 比PS3和WII的销量更多. |
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