（转）葱哥谈职能手机的威胁：我们一直在思考

八阴八阳

来源：nintendoeverything



Nintendo president Satoru Iwata has fielded a number ofquestions relating to handheld gaming – competition in particular. Head pastthe break for his comments on what it would take for his company to stop makingdedicated gaming handhelds, the threat of smartphones, how the two platformsdiffer, and more.
Iwataon when Nintendo could potentially stop making dedicated gaming handhelds…
“I think that if we are able to provide experiences onhandheld devices that consumers cannot get on another device, then we willcontinue creating software and hardware going forward, and if it comes to apoint when we’re not able to do that, I think, yeah, you will see portablehandheld gaming devices go the way of the Dodo, I guess.”
Iwataon how the DS offered experiences you couldn’t find on a smartphone and howthis technology is advancing…
“I was asked during the Game Boy Advance period by folkswho said, ‘Hey, now you’re able to play games on mobile phones so maybe thetime of the handheld is done’. Because we understood that, that’s what drove usto create the Nintendo DS. And I believe we were able to offer on the NintendoDS an experience that you could not get on phones that were available at thesame time … after the DS that kind of slowly faded into the background. Thatbeing said, with more smartphones and more tablets being on the market now andbecoming very popular this conversation has risen again. Obviously it’s a factthat smartphone technology is advancing very quickly and the things you can doon a smartphone are much different than what you could do on a regularcellphone back in the day.”
Iwataon having the 3DS and future platforms also being able to provide experiencesyou can’t have on a cellphone…
“It’s just like in the day of the GBA our challenge was toprovide experiences you could not have on a cellphone at that time. In the sameway, we have to look at the Nintendo 3DS and other platforms in our future asbeing able to do the same thing in terms of what smartphones can provide aswell.”
Iwataon those who say the handheld gaming device market is shrinking…
“I think a lot of this discussion is based on the premisethat the handheld gaming device market is shrinking or vanishing and I don’tthink that is true and I’d like to address that. Something that [Nintendo ofAmerica president] Reggie [Fils-Aime] said at E3 was that the Nintendo 3DShardware was selling more or faster than the DS, and I think that’s something..that a lot of people are aware of. But something that Reggie also said is thatthe 3DS software sales were exceeding DS software sales. I think this is proofthat even though we see an increase in smartphones and tablets and whatnot andthere’s obviously a huge flood of games in the market, I think the softwaresales that Reggie alluded to and pointed out really prove that these people,even with this flood of free games and whatnot for these portabledevices—[these] non-game-centric devices—are not keeping people from purchasingsoftware for dedicated hardware.”
“As of last week, 3DS sales in Japan reached seven million,and that’s the 77th week post-launch. If we look at DS and DS Lite which peoplewere saying, ‘oh my gosh this thing is selling like hotcakes, it’s crazy!’ itreached the seven million mark at week 72. And for the Nintendo DS that was twoChristmases. For the 3DS it’s only been one Christmas. And we also had a largeearthquake in Japan. And of course now there’s a smartphone boom in Japan,we’re right in the middle of it. I’m not saying there aren’t people out therewho aren’t going to purchase a dedicated handheld device based on theavailability and the fun factor in their smartphones. The examples you gave arefactual. I’m not saying that that’s not true. I do want to say that there arestill people buying our devices and that is also factual. I don’t think there’snot a bright future for handheld devices but I understand that the competition,again with the rise of smart devices is different, and I do recognize that.Previously we had to think, ok, ‘How are we competing with Sony?, How are wecompeting with Microsoft?, How do we compete with all the other software titlesand all the other publishers out there?’ That environment has changed. And thegames available for smartphones, I’m not saying that none of these are interesting,rich or fun experiences, because I know that there are some. And one way we canensure that there’s a market for handheld gaming devices is by continuing tobring out entertaining and engaging software that will provide usersexperiences that they cannot get on these other devices.”
Iwataimplying that Nintendo’s systems fills the need of those who want deep and richgameplay experiences…
“I think within games you have two needs that people fill.One is the time-filler need. The other is that it’s a very important time forme and I want to have a rich experience. Those are two separate needs, I think.The other thing is how much are consumers willing to pay to play. I think thatconsumers who are willing to pay money for a gaming experience are looking forsomething that is more rich and are willing to spend some of that valuable timeon that experience. I believe that as environments change and as the worldprogresses we’re going to have different ways in which people want to spendtheir time. That being said, I don’t think we’re going to see the desire tohave, again, rich and deep sort of gaming experiences… we’re not going to seethat vanish. That’s not going to go away.”


任天堂总裁岩田聪回答了一些列关于掌机游戏——特别是竞争的问题。他谈论了
如果公司不发展游戏掌机会发生什么，智能手机的威胁，两种平台有何区别，以及其他的一些事。

岩田谈论公司何时会停止发展掌上游戏机。
“我想只要我们有能力提供顾客在其他设备上无法享受到的体验，我们就会继续向前发展软件和硬件，如果到了我们没有能力做到的时候，我想，你就会看到掌机设备走向灭亡了。”
岩田谈论DS是如何提供你无法在智能手机上得到的体验，以及这项科技是如何发展。。。
“在GBA时期，我被大伙询问，他们说’嘿，现在可以在手机上玩游戏了，可能掌机的时代已经结束了’正因为我们意识到了那一点，那驱使了我们制作NDS。而且我相信当时我们在NDS上提供了无法在同时代的手机上得到的体验。。。在DS慢慢褪色进入幕后之后，你才能得到相同的体验。就像所说的，随着市面上越来越多的智能手机和平板的流行，这一话题又被提起。显然，智能手机科技的进步日新月异是个事实，今***能在智能手机上做到的事情已经与昨日在传统手机上做到的事大不一样。”
岩田谈论关于使3DS和未来的平台也具有提供无法在手机上得到的体验的能力
“就像GBA时代那时我们所遇到的要提供无法在手机感受到的体验的挑战一样。同样的方式，我们要关注Nintendo3DS和未来所要发售的新主机，根据智能手机能提供的体验，来使得我们的主机像NDS一样，做到提供独一无二的体验。”
岩田对一些人所说掌机市场正在萎缩进行评论…
“我认为这个讨论是基于掌机设备市场正在萎缩或是消亡的前提上的，
我认为这个说法并不真实，我要澄清这一点。（任天堂北美总裁）雷吉在E3上说过Nintendo 3DS的硬件与DS相比卖得更多更快，我认为这是很多人都能看到的。但是雷吉也说了3DS的软件销售也超越了NDS。我想这是尽管我们看到了智能手机和平板壮大，市场中显然还有大量的玩家的有力证据，我认为雷吉暗指和明指的软件销售真的证明了这些人，在免费游戏以及对于非以游戏为中心的设备的软件的大潮中，没有被分化，平板与手机没有阻碍人们购买能够推动硬件发展的传统游戏。”
“就在上周，3DS在日本的销售突破了700万，这是从首发后开始的第77周，当我们回顾DS和DSL时，人们当时说‘我的天啊，这玩意卖的速度就像卖刚出炉的蛋糕一样，太疯狂了！‘DS达到700万用了72周，对于NDS来说，它度过了两个圣诞，而对于3DS来说它只度过了一个。同时我们也经历了一场日本大地震。当然现在日本有一个智能手机繁荣期，我们正在经历着。我不是说没有不想要购买基于他们手机上有效而有趣的因素的掌上设备的人。你举的例子是真实的。我不是说手机卖得火是假的。我要说的是仍然有人买我们的设备，这个同样也是真实的。我不认为掌上设备的未来没有光明，但是我也知道现在的竞争，与智能设备的崛起是两码事，我也意识到了这一点。之前我们必须要想’我们如何与索尼进行竞争？我们如何与微软进行竞争？我们如何与所有其他的软件以及厂商进行竞争？’环境已经改变了。对于智能手机上的游戏，我并不是说它们没一个是有趣，有着丰富快乐体验的。因为我认识到有一些有趣的手机游戏存在。我们要确保掌机依然有市场唯有一途，那就是继续带来我们吸引人有娱乐性的软件，这些软件要能给用户提供独一无二的体验。”
岩田暗示任天堂的主机满足了那些想要深度和丰富的游戏体验的玩家。。。

我认为游戏中要满足人们的两个欲求，其中一个是消磨时间，另外一个则是时间宝贵，我们需要丰富的体验。我认为这是两个相斥的需求。另一件事是有多少人想要为游戏付费。我认为愿意为游戏体验付费的的人们实在寻找更丰富的东西，而且愿意将宝贵的时间在那个体验中花费掉一些。我相信随着环境改变和世界发展。我们会找到人么想要消磨时间的不同方式。就像是说过的，我不认为我们会看到再一次的对丰富和有深度的这种游戏体验的渴望。。。也不愿意看到这样的东西消失。游戏之魂是不灭的

真yin人

其实老任也做手机游戏不就结啦吗？

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帮撸主配图一张

hqqttjiang2

突然想到了那个ID:聪哥的诡计

八阴八阳

真yin人 发表于 2012-8-24 09:41
其实老任也做手机游戏不就结啦吗？

除非老任自己***一部可以打电话的掌机。。。。。。
不过这可能性大概为0

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看看                    

三文鱼烧

对开发商来说，如果手机游戏成本低，回报快，毛利率高。那么游戏魂不魂的都只是一厢情愿的东西而已。
对游戏年龄较长的我们来说，手机游戏真不是什么靠谱的东西，但对新生代玩家来说，这是很正常的产物。什么时代出什么产物，市场会决定后续的。

夜帝

前排看看。                  

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智能手机和平板电脑抢了掌机的份额！

hudooshow

挺有说服力的！看的受益。