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本帖最后由 jjtomy 于 2015-11-6 10:28 编辑
Sony: 'No plans to dial back third-party deals in 2016'
Sony:“2016年没有计划减少和第三方的合作营销协议。”
译者按:多谢坛友的斧正,原先的翻译产生了严重的歧义, 现在重新进行了修改。
Next year looks like one of the busiest in PlayStation’s history, but Sony says the packed release schedule won’t see it move away from deals with big third-party games.
明年似乎是PS历史上最为繁忙的一年,但是sony告知在明年的发售日程中将不会看到他们远离同第三方游戏的合作营销协议。
2015 has arguably been defined by Sony’s reliance on third-party partnerships with major titles such as Star Wars Battlefront, Call of Duty: Black Ops III and Destiny, to make up for a dearth of first-party big hitters. (Bloodborne, Until Dawn and Uncharted: The Nathan Drake Collection are three notable exceptions.)
在2015年SONY依靠和第三方合作,如星球大战,使命召唤以及命运来弥补其第一方游戏的阵容不足。(血缘,直到黎明以及神秘海域全集是三个值得注意的例外。)
Xbox, meanwhile, has gone strong on its first-party offering, promoting Halo 5: Guardians, Rise of the Tomb Raider and the latest Forza as platform exclusives.
Xbox,与此同时,则加强其第一方的力量,Halo5的促销,平***占的古墓以及最新的forza系列。
With PS4’s library set to become a far stronger offering in 2016 – Street Fighter V, Uncharted 4 and No Man’s Sky are all among the highly-anticipated console exclusives set for release on the machine – Sony might be forgiven for scaling back its reliance on third-party marketing deals and promotions.
随着PS4在2016年有着超强的阵容-街霸5,神海4,以及无人深空都是高度令人期待的独占游戏, sony或许会放弃和第三方的市场营销协议和促销。
But that won’t be the case, says PlayStation’s European president Jim Ryan.
但是,这不会是那种情况,PS欧洲去总裁Jim Ryan表示。
“We are going to be strong with games that we have developed and we will publish, but third-party partnerships will continue to be important to us,” he told MCV.
“虽然在我们自己开发以及即将发行的游戏下我们会更加强大,但是第三方合作仍然对于我们非常重要,”他说到。
“The days of a platform holder working in isolation are long-gone.”
“那些平台开发商独立封闭工作的日子已经一去不复返了。”
“It is a connected ecosystem and relationships with publishers operate on many levels – they will certainly continue to be really important in 2016.”
“我们和发行商在各个层面上的操作已经是一个紧密联系的生态系统-他们肯定将在2016年扮演重要的角色。”
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