[业界] 育碧CEO：用Wii/DS上赚的钱来开发360/PS3游戏

yuxiaogang

http://www.aussie-nintendo.com/?v=news&p=16574

Ubi's casual games fund 360 and PS3 development  
Buying into Ubisoft's casual range of games is going to fund its hardcore efforts.
  
  
August 26, 2007 - The development and subsequent sales success of casual games on Nintendo's Wii and DS is an "extremely profitable" business for Ubisoft, according to the company's CEO Yves Guillemot, who told Reuters at the Games Convention in Leipzig last week that these games help to finance the costly development of games for Microsoft's Xbox 360 and Sony's PlayStation 3.

Guillemot explained that the development of casual games costs anywhere from 1 million euros to 4 million, depending on how many platforms they're being created for. By comparison, a normal Wii game costs about 5 to 10 million euros, while an Xbox 360 or PlayStation 3 one costs from 10 million to 20 million.

Casual games are expected to contribute 20% of Ubisoft's revenue this year, which is up 10% on last year. Meanwhile, the entire games industry is attracting many more customers which are, according to Guillemot, "going to grow the market tremendously. I expect the market to grow by 50 percent in the next four years," he said, concluding, "It's a very exciting time for all the developers and publishers."


在德国莱比锡电玩展上，Ubisoft首席执行官Guillemot向***透露，Wii/DS上休闲游戏的利润特别大。Wii/DS上赚的钱帮助Ubisoft用来开发成本较高的360/PS3游戏。

Guillemot介绍休闲游戏开发成本为100万至400万欧元，根据平台数量而定。非休闲类的Wii游戏开发成本为500万至1000万欧元，而360/PS3开发成本为1000万至2000万欧元。

休闲类游戏预计占Ubisoft今年收入的20%左右，去年这个数字为10%。Guillemot预测游戏市场将快速增长，对于发行商和制作商都非常有利。.

蒋绘寰

现在很多厂商都是这么干的…………

999123

不这样做的话只会促进次世代游戏发展不平衡......

m.x.i.n.g

这个这里还没贴过？

devilanki

我也估计很多厂是这么干的............

生化戦士

感觉这些公司满有才的。

留住我吧

所以說..沒有LU遊戲界就大大皫縮小

fatyme

非核心消费能力很强大

该用户已被禁言

只不过是个现金流的问题

休闲类的开***，实际的发售与预测不会相差太大

而XB360/PS3上的游戏，开发难度大，竞争激烈，但利润也较多，而且出于技术保持的需要，是不得不开发的

从现金流方面来说，对公司的压力肯定是巨大的

这肯定是需要休闲类的做公司的稳定的现金支持的

jiamiao

就算是这样 游戏界商业目的也被大量所谓CU的人所唾弃