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微軟公司正式宣佈歐洲地區的XB360主機降價***，全部版本的X360主機均降價80歐元。
而降價後的Arcade版X360主機低於Wii（249歐元）成為市面上價格最低的次世代遊戲主機。歐洲Xbox事業部的Chris Lewis表示：「回顧遊戲發展史，售價為199歐元的遊戲主機是在歐洲市場擴大玩家群的起始價格，我們想以這個價格獲得更多的X360用戶。」
80歐元 = 877.304 人民幣
| 原售價 | 降價后 | 幅度 | | Arcade版 | 279歐元 | 199歐元 | -80歐元 | | 豪華版 | 349歐元 | 269歐元 | -80歐元 | | 精英版 | 449歐元 | 369歐元 | -80歐元 |
LONDON - Monday 10th March, 2008- Microsoft today announced it is lowering the estimated retail price (ERP) for its Xbox 360™ family of consoles in Europe. Now with an entry-level ERP of ?99.99/?59.99, Xbox 360 is a mass market entertainment proposition with something to offer for every interest and budget.
From Friday, 14th March, Xbox 360, which includes a 20GB hard drive and one wireless controller, will have an ERP of ?69.99/?99.99 – a saving of ?0/?0 on the current ERP. The Xbox 360 Elite, which comes with a massive 120GB hard drive enabling consumers to store huge quantities of content downloaded from Xbox LIVE™ Marketplace as well as their own music, will have an ERP of ?69.99/?59.99 – a saving of ?0/?0. The Xbox 360 Arcade console, perfect for those wishing to make their first foray into the gaming and entertainment world of Xbox, will have an ERP of ?99.99/?59.99 – a saving of ?0/?0.
Xbox 360 is the number one next-gen console in EMEA, owning 42% of the market in terms of life-to-date revenue. Xbox 360 continues to enjoy the highest software attach rate of any game console in Europe with more than 7.0 games sold per console (PS3: 3.8; Wii 3.5) after 26 months on the market .
Official: UK Xbox 360 Prices Slashed
Everyone will be quids in come Friday.
by Alex Simmons, IGN UK
http://xbox360.ign.com/articles/858/858025p1.html
http://beta.levelup.cn/news/NewsDetails/2008-3-10/27194.shtml
UK, March 10, 2008 - Microsoft has slashed the price of Xbox 360, cutting the estimated retail price for the Arcade pack by ?0, to ?59.99 – officially making it the cheapest next-gen console on the market. The Premium pack, which includes a 20GB hard drive and a wireless controller, has had its price cut by ?0 to ?99, while the Xbox 360 Elite will retail for ?59.99 - a saving of ?0.
The prices are effective as of this Friday, March 14, and Microsoft is hoping the move will push Xbox 360 even further into the mainstream. "We continue to offer intense, immersive gaming experiences for gamers – but now we're priced in a way that will allow new consumers to find out for themselves why Xbox 360 is the ultimate in high-definition entertainment," said Chris Lewis, Vice President for Microsoft Interactive Entertainment Business Europe. "History shows that ?59.99 is the price point where a console's audience begins to expand, and with these new ERPs in place we're ready to bring more consumers into the Xbox 360 world."
Will Sony follow suit and cut the price of PlayStation 3 anytime soon? We doubt it, but let us know what you think of the price cut in the comments below.
http://www.strategyinformer.com/ ... xbox-360-price-drop. |
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发表于 2008-3-11 00:08 · 广东
