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发表于 2010-11-30 18:45 · 荷兰
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死恐心也 发表于 2010-11-30 03:42
MS这次却是强调是实际销售,但问题是他是如何调查的
厂商理论上是无法统计出小卖实际销售的
关于生产商如何统计实际销售数据, 也许下面的内容能够给部分人一点启示:
Whenever anyone buys a 360 the retailer scans a bar code and the info is sent to MS. Each 360 has a unique one. MS does this to verify the date of purchase for their warranty program. It's why you don't need to produce a receipt when you send it in under warranty to be repaired. When you give the consoles serial number to MS over the phone they know when it was purchased and from what store.
Same with Kinect. This is how they know the number sold to consumers.
(上面内容引用N4G)
另外难道生产商就不能向分销商索要实际销售数据吗?
个人认为, 当实际销售数字够强劲的时候, 生产厂商更愿意公布实际销售数据来反映市场的火热. 如果实际销售数据较为普通, 那么生产厂家更愿意公布出货数量, 因为它同样可以反映市场潜力. 不过出货数据应该比实际销售数据更加准确一些.
现在已经21世纪了, 还有什么是做不到的? |
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