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在昨天的奥斯丁游戏会议上，索尼在线娱乐的总裁John Smedley宣布，公司将在网络游戏的服务模式上引入新的变化。新的模式将更多的学习目前在亚洲地区（因该是指中韩了）广泛流行的MMO的模式：即免费提供游戏，只向后续附加服务收费，比如扩展包和物品交易。这种模式可以有效的降低玩家接触网络游戏的门槛。而之前的收费模式看来阻止了许多电视游戏爱好者加入网络游戏里来。
预期索尼在线娱乐将从2006年秋季开始，推出按照这种模式运行的网络游戏。
Sony Online Creating 'Free' Game
By Christian Svensson Print | Send to a friend | Email the editor
Following a model more prevalent in Asian MMOs, Sony Online Entertainment President, John Smedley, announced that his company would be breaking from a subscription model and releasing a 'free' game.
The pitch is this: get the game for free, pay for only for new content (e.g. expansions, item sales, etc.). Ideally, this model will get more people hooked due to the lack of any barriers initial customer acquisition and the benefits customers get are more directly linked to what they consume.
"We're going to be launching this quickly," Smedley said, though he declined to reveal the game title. "We see it as a powerful way of getting people in" to online gaming, because many video game aficionados are put off by subscription-based games."
Smedley announced the new model at the Austin Games conference yesterday and the first title using this model is expected in the fall of 2006.
Source: Dow Jones |
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楼主
发表于 2005-10-29 04:10 · 广东
发表于 2005-10-29 09:14 · 北京
