继微软之后，索尼也考虑在 PlayStation 游戏中植入广告

pcpsp0810csw

什么叫温水煮青蛙,这就叫,刚开始植入广告的风头,没人反抗
后面就愈演愈烈,最后全特么是广告,你们就满意了
我反对任何形式的植入广告

懒洋洋OTAKU

对比友商的新闻简直笑死了

miharusena

itachihcq 发表于 2022-4-21 10:14
外网标题，Sony Reportedly Planning to Sell Ads in Free-to-Play Games - News
A9标题，继微软之后，索尼 ...

Sony Is Also Planning An In-Game Ads Program Similar To Xbox - Report
Sony's plan is reportedly similar to Microsoft's work and could be implemented by the end of the year.

我看的gamespot的文章哦，它的标题就这样，转发的也是国内科技论坛的翻译，建议你去发邮件去问问它们为什么不写免费游戏，最好把后续回复都告诉大伙哦

ycjin000

两个帖子都保留，以后跟索索聊天，时不时翻出来下

ycjin000

贪食d猪 发表于 2022-4-21 09:28
前几天嘲笑微软的那群人会不会想哭，哈哈哈哈

一部分人会聪明的装死。还有ZS不够的会说，索尼的广告就是好看，都是用户急切想知道的信息，这不是广告，这是信息提供，没收钱很良心

sljjeff

到处都是广告宣传

ps3wjs

在游戏中植入广告，然后点链接可以购买饮料，快餐，然后继续游戏。
在游戏中植入广告，然后打不过去了，可以购买其他玩家过来帮忙的服务，玩家也可以自己在游戏中打广告推荐自己。

该用户已被禁言

出处businies insider的原新闻稿

Sony is cooking up plans to run ads in PlayStation games as rival Microsoft plans a similar program with Xbox
Sean Czarnecki
11 hours ago

Sony CEO Kenichiro Yoshida (left) and Microsoft CEO Satya Nadella. Microsoft
•        Sony is building a program to let advertisers buy ads in PlayStation games.
•        It's doing testing with adtech partners to place in-game ads, similar to an initiative by rival Microsoft.
•        The program is expected to launch before the end of the year.
Sony is working on a plan to put ads inside PlayStation games, sources said, similar to a move by Microsoft to run ads in Xbox.
Three people who are involved in the plans said Sony is doing testing with adtech partners to help game developers create in-game ads through a software developer program. The idea is to encourage developers to keep building free-to-play games, which have soared in the pandemic, by giving them a way to monetize them, they said.
PlayStation's current ad inventory is limited to in-menu ads like game publishers promoting their own titles in the console's store, the sources said. PlayStation also serves ads on streaming video to people who stream via their consoles through apps like Hulu.
The new effort, expected to launch by end of 2022, would put ads inside PlayStation games themselves, to be sold via a private marketplace, the sources said. The goal is for the ads to appear like they're part of the game, like digital billboards in sports stadiums. Formats could include ads that give viewers rewards for watching ads and promotions for in-game items like avatar skins.
Sony hasn't decided if it would take a cut of the revenue, the sources said; one said it's also considering charging developers and publishers for data on consumer activity on the PlayStation.
Sony didn't respond to requests for comment.
Sources said Sony started talking about building the PlayStation ad program about 18 months ago after launching the latest generation of its PS5 console. One said it's being strict about vetting adtech companies, ruling out collection of personal information like emails or names.
Dario Raciti, managing director of Zero Code, Omnicom's gaming and esports arm, said advertisers might be intrigued by the idea of putting ads in front of gamers, who are hard to reach with traditional ads. But he also expressed skepticism that the PlayStation and Xbox ad programs, as described by Insider, would be able to track gamers and measure the actions they took after seeing an ad. It'll be hard for adtech companies to convince developers to let them put ads in popular games, while many advertisers will want to avoid appearing in games with mature or violent content, he said.
"It's a new thing, just like the metaverse, and everyone rushes to try it out, but for the people who have done gaming and understand the gaming audience, we'll apply a wait and see approach," Raciti said.

luster

鼓励开发商继续开发免费游戏------我不需要免费游戏，我只需要付费游戏

28156893

开始一分钟广告，玩成任务中插播30秒广告。